“Those big heavy jugs require a lot of space to truck around the country.” “Laundry detergent can contain up to 90% water,” said Lisa Karandat, co-founder of Good JuJu, a company that sells sustainable laundry sheets and solid shampoo and conditioner bars, among other things.
New detergent formulas are changing to become ultra-concentrated liquids or even solid sheets roughly the size of an iPhone. Without all that water, less fossil fuels are required for transport, because the products are lighter and more can be shipped in a single trip. A growing number of companies are making bulky plastic jugs smaller and concentrating the detergent or soap. Laundry detergent is looking a little different these days.
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